#8 Practice Questions for PM Interviews in 2023

Detailed question bank to help PMs in their interview preparation journey

I gave close to 70+ rounds of product interviews and also collated data from fellow PMs about their interview experience. Here is a detailed list of interview questions based on the latest trends in 2023 to help PMs prepare for product interviews for tech companies.

Key Takeaways

Here are the key takeaways from product management interviews in India-based companies in 2023:

• Agile product managers who can learn quickly from data and user feedback are highly sought after

• Speed in execution is valued more than depth in long-term thinking

• User-first thinking is appreciated, but overall business and monetization understanding is critical

• Overreliance on frameworks can give the impression of being only a thinker, not an executioner

• Engineering knowledge of products worked on is deeply evaluated

• Honesty and the ability to acknowledge areas for improvement are crucial factors evaluated during interviews.

• Product design is one area where the evaluation is very top level as most interviews are conducted by PMs only.

Interview Questions 

Data Based Questions 

Amazon orders are down by 30%. How would you figure out the RCA for this?

You are a PM at Google Pay India. You went on a vacation and the Transaction volume has decreased by 30%. Figure out the RCA.

At Uber, merchant retention and engagement are dipping in the first 90 days of uber eats. How would you identify and solve this problem?

Assume trips at Uber declined wow by 20%. How would you investigate this?

You work for Revolut. CEO talks about the onboarding process. Asks how would you increase from sign up to first outbound transaction (pay in a shop, send money to friends). Increase onboarding conversion by 15%  in 3 months

What would you measure to establish PMF at Health tech product for booking consultations with the doctors?

Assume you are a PM at Navi looking at the lending product for personal loans. What metrics you will measure to improve the collection of payments and how would you increase the collection %?

Product Strategy Questions

How would Swiggy scale to 100 million users and grow its user base 10x?

Assume you are the CPO of Slack. What are core metrics you will see on a weekly basis and build a product strategy to improve these metrics?

How would you build a personal wealth management app?

Assume you are a PM at Hotstar, Hotstar has high penetration in tier 1, tier 2 cities adoption is lower. Build a Pmf for tier 2+ users at Hotstar.

Build a product strategy to monetize Google Pay.

You are a PM on Whatsapp. Some folks in the company are saying “Lot of our consumers are saying that there is a lot of fake news?” Will you care about it? If yes how will you solve this problem

Can Swiggy become the super app of India?

Amazon has Prime like Netflix. It also has a Mini tv(), inside the mobile app. The content on this mini tv is different from Prime. What is the strategy for Amazon to have a separate mini tv app?

Assume for a PM at Blinkit. You have a 25% margin and you can use a 15% margin to give discounts to consumers to increase GMV. Define a discounting strategy and how much discount you will apply in what type of discounting instrument and at what stage in the user journey.

Netflix New users who get activated on series content have bad month 1 retention and further retention is bad. Identify issues and potential solutions 

Assume you are a PM at Swiggy. How would you decide how much should be the delivery fee charged to the consumer?

Assume you are a PM at Zepto. Zepto can grow their GMV by getting more share of the consumer wallet: The average spend per customer is 2000 on Zepto. Other avenues of spending to 20000. How would you maximize the wallet share captured by Zepto?

How would you increase the digital penetration of UPI in tier 2/tier 3 cities and devise an effective strategy to monetize that?

Product Design Questions

You are a shoe manufacturing company owner. Design shoes for kids aged between 3-6 years

What are user pain points in live commerce and how would solve that?

You are a PM on Facebook. End users want to save content on Facebook. (content, links, comments). How to solve this problem? What metrics to be looked at for this to be successful?

Assume you are a PM on Instagram. How would you design a product for international travel on Instagram?